PartyPoker relaunched by Bwin.Party

A new and improved Party Poker version by bwin.party has recently made its market debut.

This new client just launched in .com markets in the United Kingdom and elsewhere, ahead of its scheduled appearance within Italian and French .com markets.

The application upgrade has a totally remade user interface and general theme that includes a single-click virtual lobby to expedite player game searches that utilize available “Favourite” and “Filter” features.

The initial release also has numerous social aspects geared toward recreational players. This is in response to corporate campaigns to attract low-stakes gamers who prefer net depositing by eliminating higher stakes games with betting limits that exceed $5 to $10 USD. The firm also terminated its business relationship with major affiliate marketer PokerStrategy, because of it purportedly drew a high volume of “marginally profitable players.”

An automated “Poker School” provides novice players with easy-to-understand instructions and a historical hand replay function assist players to improve their game by revealing their strengths and weaknesses. A new “Missions” feature presents players with various challenges designed to enhance their poker game with incentives like bonuses, cash prizes, and free tournament entries. A new”Achievements” nodule issues a virtual Badge of Honor so that players can showcase new-found skill to their competition via activity fees and personal profiles.

Per Bwin.party, their newest poker client signifies a major stride toward integrating social features in real-money gaming venues.

As Bwin.party’s reported total revenue declined by 62.3m in 2013 FQ – an overall decrease of 35 percent. Primary triggers of this drastic decrease are thought to be a dot.com market shift from “volume to value” and fenced ring liquid capital throughout dot.country markets like Italy, France, and Spain. Restrained spending to adequately advertise launching of the Poker Party remake is another causative factor.

September 3, 2013 by : posted in News No Comments

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